According to the World Tourism Organisation, 1.5 billion international tourist arrivals were recorded in 2019 and the number of destinations earning US$1 billion or more from international tourism has almost doubled since 1998. However, because of the Covid19 pandemic, the global travel industry went down by 22% in Q1 and by 65% in the first half of 2020 when compared with 2019 figures.
It is clear that the pandemic had a devastating impact on our industry but it also gave us the opportunity to "restart" and reinvent the way the world used to think about innovation in tourism. This session explores ways Africa can position itself as a destination of choice and how the current trends can be transformed into opportunities.
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